Ideas

How to Attract Gen X and Y: Five Key Suggestions

“Get your foot in the door,” Baby Boomers were told for career advice, and they did. The result was the creation of a creature known as the “organization man” (and woman).

Not anymore. Business success is too uncertain, competitive advantage too fleeting, and economic conditions too turbulent for new employees to cast their lots with an organization. But it doesn’t end there. Even if you could find secure employment, good pay, and a comfortable retirement, would it be worth it? Are you prepared to make the tradeoffs?