“The most important thing I’ve learned since becoming CEO is context. It’s how your company fits in with the world and how you respond to it.”

— Jeff Immelt
CEO, General Electric

Aligning the Organization

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The fourth stage of the competitive cycle is to align the organization behind the chosen strategy. Aligning is the process of creating or adjusting processes, systems, structures, roles, and technology to work together in support of the strategy. In order to optimize the whole in the service of strategy, organizational elements cannot create perverse incentives or be at cross-purposes.

Between competitive cycles are even shorter cycles of obsolescence for process, systems, structure, and technology. Leaders must look upon these elements as fluid, configurable parts whose job it is to yield to strategy and enable its execution. But the natural tendency is for these elements to become encrusted, inefficient, and ineffective. We understand that continuous improvement an ongoing alignment is what sustains competitive advantage within a competitive cycle. We also understand that market discontinuities and competitive threats can require change at any time.

We help our clients with the tactical work of aligning the entire organizational system, including hard and soft systems. We specifically provide solutions in the following areas:

  • System and process audits
  • Culture audits
  • Organizational design and development
  • Organizational due diligence for potential mergers and acquisitions
  • Process design and redesign